It was around the time of the Oslo Accords.
I had been hired by the Ford Foundation to create a marketing institute for their grantees in the country. Ford was funding the operations of both Jewish and Arab organizations within the Israeli green line, in an effort to help build a vibrant liberal civil society...
- When we interviewed the Jewish organizations, the atmosphere was almost giddy with hope, possibility and belief in Shimon Peres’s new Middle East. Each organization we interviewed talked excitedly about peace and co-existence, a flourishing economy among both the Jews and the Palestinians, collaborative projects and interchanges.
- But when we interviewed the Arab organizations, the word “peace” never passed their lips. They spoke of independence, dignity, self-rule, a state. One person even told me she would never use the word “du-kiyum” (co-existence). “There is no such thing as co-existence,” she stressed...
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