Automobiles, human nature, and the challenge of building cars that people actually want

Automobiles, human nature, and the challenge of building cars that people actually want

"...The manufacturers are playing their part, nervously unveiling EV after EV after EV. 

• They advertise the crap out of them, auto publications dutifully test and review them, and the media breathlessly reports how a model’s sales skyrocket by, say 33 percent, when sales go from 3 to 4 units per month.
• The media also jumped all over stories about huge demand backlogs, how some new model about to enter showrooms has thousands and thousands of orders or deposits. 

In 2021, news widely circulated that “Ford F-150 Lightning pre-orders have been closed after nearly 200k reservations”, or Motor Trend’s “Ford Takes in More Than 44,500 F-150 Lightning Orders in 48 Hours”.
Think about how amazing that order book is. 

A mass manufacturer like Ford is so swamped with interest that they simply must grandiosely and loudly announce: “Sorry Sir or Madam, we can no longer take your order, our success is just too overwhelming.”...