Why aren’t more people buying over-the-counter hearing aids?

Why aren’t more people buying over-the-counter hearing aids? - BY ESTHER LANDHUIS/UNDARK

"...Despite this expanded accessibility, interest in direct-to-consumer hearing devices has lagged thus far—in part, experts suggest, due to physician inattention to adult hearing health, inadequate insurance coverage for hearing aids, and lingering stigma around the issue...

• Today, research increasingly suggests that untreated hearing loss puts people at higher risk for cognitive decline and dementia...
• About one in five Americans over the age of 12 struggles with hearing, and the percentage creeps higher with each decade of life. 
• Among those who have reached their 70th birthday, roughly two-thirds have hearing difficulties...