Why TV Commercials are Now All Pharma Ads

Why TV Commercials are Now All Pharma Ads - ISAAC SIMPSON

"Media companies won’t write about it, but on Twitter you’ll see the chatter. 

Watch NFL, the Emmys, or the Golden Globes, the change is undeniable. 

• Commercials used to shill beer, insurance, trucks, burgers. 
• Now it’s almost entirely drugs.

In 1996, Claritin advertisers found a loophole in FDA regulations that allowed them to advertise directly to consumers on TV by omitting mentions of the medication...