Cutting emissions: hairdressers and barbers will be trained to talk about climate with customers | Irish Independent

Can I get a cut, blow-dry and a crash course in climate please? 

University College Cork is overseeing the project and Dr Maria Kirrane of the university’s office of sustainability said the idea was to tap into places where chat flowed naturally...
The participants will also practice how to counteract some of the myths and misunderstandings that people have about climate change and how to help turn negative attitudes into positive action...
The Brush With Climate scheme is being supported by a €63,000 grant from the Research Ireland Discover Programme funded by the Department of Education.