According to numerous reports, HHS secretary RFK Jr. is planning to push for the banning of Big Pharma television advertisements. The United States is one of the only countries that permits direct-to-consumer pharmaceutical advertising, and Kennedy has long condemned it.
If the reports are true and he’s successful at banning pharmaceutical advertising on TV, it would spark “a massive societal earthquake,” says Liz Wheeler.
Two things are going to happen, she says.
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