Those who make it their business to equip themselves for a civilization-ending mega-disaster—a.k.a. "preppers"—are sometimes stereotyped as wild-eyed tinfoil hat wearers who live outside of society, but Vicino caters to survivalists whose fears are backed up by money. The San Diego businessman is gunning to be the vanguard of a multibillion-dollar industry. If we're to follow the entrepreneur's logic, the rich don't live on the same scale as ordinary people in today's society—why should that change after the end of the world?
Even at 6'8" and 300 pounds, Vicino has a body that seems barely equipped to contain his outsized personality. A psychic once told him that he was sent to Earth from a planet of giant superior beings dedicated to saving the human race, and that's why he needed such a large frame. Clearly he sees himself as a man with a mission: For the last 20 years, the 61-year-old has had a premonition that "something's coming our way."